UHMBT Recruitment Campaign Receives International Acclaim


A hugely successful recruitment campaign, launched by University Hospitals of Morecambe Bay NHS Foundation Trust (UHMBT), has been singled out by an internationally acclaimed report after it increased exposure and engagement for vacancies across the Trust, in partnership with Bay Health and Care Partners.

The #BetterWithYou campaign focused on the Trust’s staff, and featured a dedicated recruitment website, specially commissioned films, and social media ‘takeovers’ which tapped into the passion for living and working in the Morecambe Bay area.

The six-week campaign resulted in 148 applications for hard to fill roles, from which UHMBT appointed seven midwives, 18 registered nurses, one theatre practitioner, 17 medical consultants, three radiographers and one mammographer.

The success of this recruitment campaign was chosen as a case study by a prestigious Deloitte report, which focuses on the many challenges of securing a future for hospital workforces across Europe.

The ‘Time To Care’ report featured best practice case studies from across the globe, from as far afield as Japan, with insights and studies looking at many different countries approach to workforce planning within a health care system.

Of the 16 individual case studies, UHMBT were the only individual hospital Trust to be singled out for their innovative work.

David Wilkinson, Director of Workforce and Organisational Development at UHMBT said: “The recruitment and retention of clinical staff is one of the highest priorities for the Trust and we have deployed many strategies to address this across local, regional and international recruitment pools. The #BetterWithYou campaign was one of these strategies and it is great to see the campaign recognised nationally.”

The ‘Time To Care’ report can be viewed by clicking here https://www2.deloitte.com/content/dam/Deloitte/uk/Documents/life-sciences-health-care/deloitte-uk-time-to-care-health-care-workforce.pdf or for the latest vacancies across UHMBT visit http://betterwithyou.co.uk/